HOTELS.COM: THE WORLD'S LONGEST URL
Hotels.com was set to launch a six-spot TV campaign that showcased the many types of unconventional properties you could now book on its platform, from yurts to ski chalets. But since TV campaigns rarely get people talking, we created a unique an interactive way to showcase the new offerings.
In contrast to the one of the most obviously short URLs (Hotels.com), we created the worlds’s longest URL ever published and announced on social that the brand was changing to this new 2,083 character web address. Anyone who visited the new URL was treated with a significant discount code.
HOTELS.COM:
THE WORLD'S LONGEST URL
Hotels.com was set to launch a six-spot TV campaign that showcased the many types of unconventional properties you could now book on its platform, from yurts to ski chalets. But since TV campaigns rarely get people talking, we created a unique an interactive way to showcase the new offerings.
In contrast to the one of the most obviously short URLs (Hotels.com), we created the worlds’s longest URL ever published and announced on social that the brand was changing to this new 2,083 character web address. Anyone who visited the new URL was treated with a significant discount code.