THE PROBLEM SOLVER

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When CPB opened a small office in Copenhagen, we wanted to get the word out to the industry.

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Using a singular piece of scientific research, we had an idea to show the industry our creative prowess. Studies proved that with an alcohol level of exactly 0.075%, the average person produces the most creative thinking. So we brewed The Problem Solver, a beer with a scale on the bottle to help people reach their creative peak.

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With an idea and 500 bottles of beer, we didn't just make news in Denmark, but across the world.