THE PROBLEM SOLVER

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When CPB opened a small office in Copenhagen, we wanted to get the word out to the industry. But although the team was incredibly talented, no one in the local market had heard of us.

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Using a singular piece of scientific research, we had an idea to show the industry our creative prowess. Studies proved that with an alcohol level of exactly 0.075%, the average person produces the most creative thinking. So we brewed The Problem Solver, a beer with a scale on the bottle to help people reach their creative peak.

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With an idea and 500 bottles of beer, we didn't just make news in Denmark, but across the world.