ROBOGUSKY

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When CPB co-founder Alex Bogusky returned to the ad industry from an 8-year hiatus, industry conferences clamored for him to speak. But as a stipulation of his return, Alex cut out all work travel. So we created RoBogusky, a mannequin with a modified TV head, giving him an onstage presence while communicating telepresently from his office in Boulder, Colorado. An Instagram account built pre-event hype by documenting the robot's construction and travel to New York for Advertising Week. Robogusky’s seminar stole the show, garnering heaps of news coverage.