NASONEX: PREVENTING GAME DISRUPTING ALLERGIES
In golf, seasonal allergies are a game distraction unlike any other. But when prescription strength Nasonex became available over the counter, allergy relief became attainable for all. So we celebrated by making something else accessible to the masses — the world’s most exclusive golf tournament, The Masters.
Leading up to the tournament, we gave gave golf fans a chance to experience the sights, feels and smells of the tournament with a box containing real azaleas, pine boughs, and a divot of Bermuda grass – all sourced from the home of one of Augusta National Gold Club — along with a bottle of Nasonex.
We partnered with golf influencer Manolo, and pro golfers John Daly and Kevin Kisner to give boxes to their followers.
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Throughout the PGA season, we dropped contextual ad placements and additional content with Manolo that solidified Nasonex as the go-to seasonal allergy medication on the golf course.
Throughout the PGA season, we dropped contextual ad placements and additional content with Manolo that solidified Nasonex as the go-to seasonal allergy medication on the golf course.
We partnered with golf influencer Manolo, and pro golfers John Daly and Kevin Kisner to give boxes to their followers.