DOMINO'S: FROM LAST PLACE IN TASTE

TO #1 PIZZA COMPANY IN THE WORLD

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It often surprises people to hear that the PR team behind Domino's 10+ year journey to World's #1 was the brand's corporate comms lead and myself. This lean mean PR machine allowed us to be nimble and incredibly affective. Over that time, we launched brand actions that continually surprised the public, and press, with what a pizza company was capable of.